News about World Cotton Day 2020
The page below lists all of the important announcements about the global World Cotton Day celebration. As organisations, businesses and individuals around the world plan their own local events, the ICAC will list all of the events with a description of the planned activities.
When you plan your own individual celebration, please be sure to email ICAC Communications Director MIke McCue (firstname.lastname@example.org) so we can show everyone why cotton is the world's most important natural fibre.
Official World Cotton Day logos now available for download
Two versions of the official 2020 World Cotton Day logo are now available for download! Use these logos, as well as the other resources listed on that page, to assist with planning your own event. You can view and download them here: opaque and transparent.
'Women in Cotton' are challenging you! Win a FREE Ticket to the ICA Dinner in Singapore
In honour of World Cotton Day 2020, the 100+ members of the 'Women in Cotton' group on LinkedIn are holding a photo challenge — and everyone can participate! Here's what you need to do:.
- Purchase an item of clothing / textiles that is made from 100% cotton
- Photograph your purchase — either by wearing it or displaying it in a fun or thought-provoking way
- Post your photos on social media between 1 and 7 Oct 2020 using #WomeninCotton and #WorldCottonDay
- Send your photo to email@example.com with your name and company name before 30 September and the ICA will post it across its social media. There will a vote for the best emailed photo — and the winner will receive a free ticket to the ICA’s Singapore 2021 trade event, worth hundreds of dollars!
The ICAC will release #TruthABoutCotton videos on World Cotton Day
- The ICAC, one of the five organisations that launched World Cotton Day in 2019, has announced that it will relelase a series of videos on 7 October 2020. The subject of each video will be announced as we get closer to World Cotton Day. So far, the ICAC has confirmed it will debut videos that definitvely show:
- The Aral Sea was destroyed by incredibly inefficient Soviet-era irrigation practices, not cotton cultivation
- Cotton, as a xerophyte, requires 1,214 litres of water to produce a kg of fibre — not the absurd but commonly cited figure of 20,000 litres
- More to be announced as we get closer to 7 October
ICAC Secretariat Members Issue a Cooking Challenge
- Cottonseed oil is used to make many of the foods we eat every day, including chips, cookies, crackers, margarine and salad dressing. Several members of the ICAC Secretariat will participate in a kitchen grudge match to see whose cottonseed oil recipe is the best. Due to the virus there can be no official taste test to determine which recipe is best, getting to eat the hot, fresh beignets, decadent cheescake or whatever you choose to make means everyone who cooks with cottonseed oil on 7 October will be a winner.
The Cotton Research Institute in Egypt has announced TWO projects for 7 October
The first announcement: A Research Poster on Cotton Nano-Powder
Cotton Australia is holding a Photo Contest with a $100 prize
- Cotton Australia is holding a Photo Contest open to all who live Down Under
- The theme for the competition is: 'Australian Cotton: Paddock, People, Planet'
- The Cotton Australia World Cotton Day Photo Competition will accept entries until 23 September.
- The best photos will be shared on social media and collated into the printed 2021 CottonInfo calendar.
- Winners will receive $100 gift card to the Bonds store, which stocks Australian cotton products that can be purchased online.
- For rules and how to enter, click bit.ly/2QlWiRT
Taiwan's Plans for 7 October: Engage the next generation
- With its World Cotton Day plans, Taiwan will do two of the most important things anyone in the cotton industry can do: attract new, young professionals and engage directly with the textile industry. Alex Liao, Director General of Taiwan's Ministry of Economic Affairs, has arranged a meeting for 100 people, including 30 textile design students, to visit an organic cotton field.
- The visit's agenda includes an education on cotton's benefits, an explanation of the ICAC and its activities and the meaning of World Cotton Day.
- All participants will receive a cotton face mask with the World Cotton Day and ICAC logos.
- Because 30 students will be involved, the event will be held on Saturday, 26 September and the video will be released on Wednesday, 7 October.
A Gathering of VIPs: Egyptian Ministers to 'Meet' with ICAC Secretariat on 7 October
- Dr Mohamed Negm of the International Cotton Researchers Association (ICRA) has arranged a 90-minute event in Cairo
- In Cairo with Dr Negm will be Mr Hisham Tawfik, Egypt’s Minister of the Public Business Sector, and Mrs Nevin Gamea, the country’s Minister of Trade and industry.
- Joining the meeting virtually will be ICAC executive Director Kai Hughes and Head of Technical Information Dr Keshav Kranthi.
- It is scheduled fro 13:00-14:30 local time at the Semiramis Intercontinental Hotel.
Cotton Incorporated Will Be Very Busy on World Cotton Day
- One of the fiercest and most successful advocates of cotton — Cotton Incorporated — is making a huge effort on 7 October, with an entire slate of different initiatives in the USA and around the world:
- Producing videos on Sustainability and Jobs.
- Developing a series of posts for corporate social media.
- Arranging for posts from four influencers who will share their culturally relevant cotton items
- The message that cotton is timeless no matter who you are or where you are from.
- They will be distributed organically over consumer-facing cotton handles.
- Posting a WCD article on thefabricofourlives.com.
- Sending an e-blast by Young Minds Inspired to 100,000 U.S. teachers announcing WCD and available educational materials.
- This will be sent on 9/30 so the materials can be used the following week.
- Enlisting Mind Body Green (https://www.mindbodygreen.com/) to provide an Instagram Story and Newsletter Sponsorship.
- Potentially includes a homepage takeover.
- Securing Revolve.com's support on 10/7
- Could include an e-blast to their subscribers and/or presence on the Cotton Shop Landing Page.
- Messaging via Blue Jeans Go Green™
- Website takeover with WCD assets.
- E-blast to subscribers to The Fabric of Our Lives.
- Zappos For Good will post to their social channels (IG & FB).
- WCD announcement in 170 care packages being sent to Engineered Fiber Selection (EFS) software licensees around the world.
Taiwan Expands Existing Plans for 7 October, Adds Dyeing Workshop
Bremen to Release Three Consumer-Oriented Videos
Cotton South Africa to Hold Two Events on World Cotton Day
- What started as a small idea has now, thanks to the commitment of many people, literally turned into a full-blown cotton event involving international stakeholders — including the ICAC. CottonSA will be holding two separate events on 7 October:
Brazil to Engage Entire Cotton Supply Chain
- Brazil has so many things planned for World Cotton Day that it will take an entire week to fit them all in:
- The theme of the 2020 World Cotton Day celebration in Brazil is, ‘Cotton: The Fibre that Moves Me’.
- It’s intended to show consumers how prevalent and important cotton is in our daily lives.
- It involves the entire cotton supply chain and targets consumers through the use of hugely popular social media influencers including ArlindoGrund, host of SBT Brazil TV program ‘What not to Wear’.
Brazil’s ‘World Cotton Week’ begins on 4 October with online posts and videos and its main video, ‘What Sets Me in Motion’, will make its debut the following day.
On World Cotton Day, another video highlighting all kinds of cotton products will be released, and on 9 October, photos and posts from the influencers will be compiled to show their reach and impact.
The days in between will see the launch of a cotton boll-inspired t-shirt, a webinar on the use of cotton in fashion, press events with Brazilian media and even a press kit for Parliament members containing a cotton apron, napkins and placemats.