For Immediate Release
The ICAC’s new website:
ICAC Launches Dynamic, User-Friendly New Website
For the first time in five years, the International Cotton Advisory Committee (ICAC) has completely overhauled its website, www.icac.org. The cutting-edge new site was redesigned to be more interactive and intuitive — a critical factor, given the enormous amount of data ICAC produces on a yearly basis, according to Executive Director Kai Hughes.
‘One of our primary goals in the redesign was to make the site more user-centric’, Mr. Hughes said. ‘We produce so much data that it was sometimes difficult for users to find things. The redesigned website now makes it easier for people to find exactly what they’re looking for, whether they be scientists, researchers, reporters, government officials, or private sector professionals from throughout the cotton value chain’.
He added that the site is now faster and more responsive, despite the addition of several new content areas:
· A section devoted exclusively to ICAC’s #TruthAboutCotton initiative, which was created to debunk the myths and misinformation spread about cotton in the media;
· An interactive Forum where cotton professionals can discuss the industry’s biggest opportunities and most pressing challenges; and
· A Slide Share section where ICAC posts PowerPoint presentations from various meetings and events.
The site also employs powerful new functionality that puts the world of cotton information — literally — at the user’s fingertips. From the home page, visitors now need only three clicks to access comprehensive statistics from any country in the world, with no login required.
When a user clicks on ‘Global Cotton Information and Advisory’ on the home page, they see a map of the world. One more click on the continent and another on a specific country, and users will see its cotton area, yield, production, consumption, exports, imports, stock-to-mill-use ratio, and more.
‘ICAC is the world’s leading source of unbiased, impartial information about the global cotton industry, and with the new website, we’ve made it faster and easier for users to access that information than ever before’, Mr. Hughes said.
To view ICAC’s new website, please click:
About the International Cotton Advisory Committee (ICAC)
Formed in 1939, the ICAC is an association of cotton producing, consuming and trading countries. It acts as a catalyst for change by helping member countries maintain a healthy world cotton economy; provides transparency to the world cotton market by serving as a clearinghouse for technical information on cotton production; and serves as a forum for discussing cotton issues of international significance. The ICAC does not have a role in setting market prices or in intervening in market mechanisms. For more information, please visit www.icac.org.