For Immediate Release
Date Posted: 6 July 2021
Highlights from the Memorandum of Understanding between the International Cotton Advisory Committee (ICAC) and the International Trade Centre (ITC):
- The two organisations will collaborate over the next three years in Zambia
- The project is set to double the incomes of at least 50,000 cotton growers
- ICAC will deploy two of its most advanced technologies: the interactive, voice-based Soil & Plant Health app and the Virtual Reality Cotton Training Programme
- This effort is part of a larger agreement that the International Trade Centre signed with the European Union for support in Zambia.
The International Trade Centre (ITC) and the International Cotton Advisory Committee (ICAC) are working together to double the yields of at least 50,000 smallholder cotton farmers in Zambia by January 2024.
Officially dubbed ‘Strengthening Productive Capabilities and Value Chain Alliances’, the project calls on ICAC to develop tools and training procedures specific to Zambia’s climate and soil characteristics. In addition to creating electronic training manuals for the project, ICAC will deploy:
- The Soil and Plant Health app. This interactive voice-based app, specifically designed for low-literacy users, will speak to the growers in Nyanja or Tonga, their local dialects. Using GPS technology when it’s first turned on, the app downloads local weather data and, when combined with its encyclopaedic knowledge, uses photos, videos and animations to help farmers troubleshoot any issues they are having with pests or diseases and guides them through global best practices for raising yields.
- The Virtual Reality Training Programme. Using one of the most advanced 3D cameras in the world, this technology uses a drone to shoot fields from multiple angles and then combines those different perspectives to create a ‘sphere’ of virtual reality around the user. It allows farmers to immerse themselves in the experience of walking through any cotton field in the world, at any time of the season, to learn best practices. For example, the user can walk through a virtual field and see the same insects living on their farms to learn which to kill because they are damaging to the crop, and which to spare because they maintain the ecosystem.
The project in Zambia is part of a larger agreement the International Trade Centre signed with the European Union to implement the enterprise-level component of the project ‘Support to Business-Friendly and Inclusive National and Regional Policies, and Strengthening Productive Capabilities and Value Chains’, in African, Caribbean and Pacific (ACP) countries.
The project has three major components:
- ITC will partner with ICAC to double yields within three years
- Seed cotton grading and pricing in close collaboration with the Cotton Board of Zambia
- Artisanal fibre value addition to employ women and youth
The project employs the International Trade Centre’s Alliances for Action approach, a participatory partnership model for sustainable agribusiness from farm to final product. It focuses on empowering the producers and increasing productivity and competitiveness.
‘ICAC’s pragmatic approach to increase yields complements our own work streams on cotton grading and marketing as well as fibre value addition perfectly’, says Matthias Knappe, Programme Manager of Fibres, Textiles and Clothing at ITC. ‘We are proud that this all-inclusive approach brings on board all national cotton stakeholders, from farmers and ginners to the government and research institutions’.
ITC works together with major stakeholders such as the Cotton Board of Zambia, the Cotton Development Trust, the Cotton Association of Zambia, the Zambia Cotton Ginners Association and the Handloom Textiles and Technologies Association of Zambia, among others. At the government level, the primary counterpart is the Ministry of Commerce, Industry and Trade and the Ministry of Agriculture.
Knappe explains that this diverse group of stakeholders will enrich the project’s experiences as each institution will contribute accordingly to its expertise.
‘ICAC and ITC will allow beneficiaries to learn in their local languages and use their own electronic devices. As a trustful partner, we are confident in the excellent results Zambian farmers and the overall sector will achieve’, Knappe concluded.
‘I am really pleased that through this cooperation with ITC we are able to empower farmers in Zambia, a country with some of the lowest yields in the world’, said Kai Hughes, Executive Director of ICAC.
‘Not only will we be able to improve seed quality, but through our global ‘4 Simple Steps’ programme, we will be able to help growers double their yields within three to five years. And this is supported by two innovative technologies that will, for the first time, provide farmers with low or no literacy access to knowledge through the ICAC Soil and Plant Health App’, he said.
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About the International Cotton Advisory Committee (ICAC)
Formed in 1939, the ICAC is an association of cotton producing, consuming and trading countries. It acts as a catalyst for change by helping member countries maintain a healthy world cotton economy; provides transparency to the world cotton market by serving as a clearinghouse for technical information on cotton production; and serves as a forum for discussing cotton issues of international significance. The ICAC does not have a role in setting market prices or in intervening in market mechanisms. For more information, please visit www.icac.org, Twitter or LinkedIn.
About the International Trade Centre (ITC) and Alliances for Action
The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.
ITC’s Alliances for Action is a participatory partnership model that engages smallholder farmers and small firms to manage risk and facilitate networks that provide enabling technical expertise and capacity building. It targets cyclical investment to address economic challenges and aims to derisk investment through increased competitiveness and value addition at origin.
For more information, visit www.intracen.org
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Dr Mansurbek Muminov is a senior scientist at the Scientific Research Institute of Fiber Crops in Uzbekistan. His efforts have focused on basic cotton ginning and spinning, and he has authored more than 10 comprehensive research papers in those areas.
Dr. Keshav R. Kranthi, Ph.D is the Chief Scientist at the International Cotton Advisory Committee (ICAC), Washington, DC. Before joining the ICAC, he served as the Director of the Central Institute for Cotton Research (CICR) in Nagpur, India, from 2008 to 2017. Dr. Kranthi has thirty-five years of experience as a cotton scientist. He received a gold medal in his Ph.D. in 1991 and has been honored with more than a dozen awards, including the Best CPP Program Award for Research Leadership by the Renewable Natural Resources Research International, UK; the ICAC Researcher of the Year Award in 2009; the Vasantrao Naik Smruti Pratisthan Award in 2004; the ICAR National Award for Leader of Best Team Research in 2006; Fellow of the National Academy of Agricultural Sciences in 2009; the ISCI Recognition Award in 2010; Krishi Gaurav Award in 2010; Bhumi Nirman Award in 2011; ISCI Fellow in 2017; the Plant Protection Recognition Award in 2016 by the National Academy of Agricultural Sciences; Suresh Kotak Global Cotton Award in 2023 and the CRDA life time achievement Award in 2024. Dr. Kranthi has four patents granted in South Africa, Mexico, China, and Uzbekistan, and six patent applications in India. He has published more than 100 peer-reviewed research papers, 20 books/handbooks/manuals, 17 book chapters, and more than 50 popular articles. Dr. Kranthi has presented invited talks and conducted training sessions in more than 40 countries. His research citations are in excess of 6,500. As the chief principal investigator, he coordinated and led more than 35 externally funded international collaboration research projects.
Dr. Charudatta Mayee, Ph.D is a distinguished Indian agricultural scientist and administrator with over five decades of contributions to Indian agriculture. Dr. Mayee currently serves as Adjunct Professor at IARI, New Delhi, and several ICAR institutions and universities. Dr Mayee served as Vice Chancellor of MAU Parbhani, Director of the Central Institute for Cotton Research (ICAR-CICR), Nagpur, and Agriculture Commissioner for the Government of India. Dr Mayee served as Vice President of the National Academy of Agricultural Sciences (NAAS) India. Dr. C.D. Mayee has received numerous accolades spanning five decades, recognizing his transformative contributions to agricultural science. He is an Alexander von Humboldt Fellow and has received lifetime achievement awards from multiple institutions. His early career was marked by the Prof. M.J. Narasimhan Academic Award (1974) and V.P. Gokhale Award (1998), followed by national honors like the Vasantrao Naik Krishi Award (2002), ICAR Outstanding Team Research Award (2003), and Dr. B. Vishwanath Award (2005). He received Lifetime Achievement Awards from the Indian Society for Cotton Improvement (2008), National Academy of Agricultural Sciences (2011), and Indian Phytopathological Society (2017), among others. Four universities conferred Honorary Doctorates (D.Sc.) for his pioneering work (2009–2023). Recent distinctions include the Best Cotton Scientist Award (2022, Cotton Association of India), Krishi Maharshi for Cotton R&D (2024) and the winner of the ICAC Researcher of the Year Award 2025.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL