FINAL MINUTES (April 2019)
48THMeeting of the Expert Panel on Social, Environmental and
Economic Performance of Cotton Production – SEEP
Wednesday, 13 March 2019
VIA CONFERENCE CALL
ATTACHMENT
Members:
Mr. Allan Williams, Australia (Chair)
Dr. Kater Hake, USA
Dr. Bill Norman, USA
Dr. Marcelo Paytas, Argentina
Mr. Damien Sanfilippo, BCI
Secretariat:
Mr. Kai Hughes, Executive Director
Dr. Keshav Kranthi, Head of TIS
Ms. Lorena Ruiz, Economist
1. Results of the call for a Vice-Chair
The Chair thanked all participants for their participation and informed that Mr. Bruno Bachelier was elected as the new vice-chair of the SEEP panel.
2. Update on the Soil and Plant Health APP
Dr. Kater Hake and Dr. Keshav Kranthi informed participants about their visit to India and their meeting with the app developers. These are, in brief, the main points of their presentation:
· Advantages of the Soil and Plant Health App:
– Unique voice based- Talking App for the illiterate farmers
– Four Indian languages (Hindi, Gujarati, Telugu & Kannada)
– Works on GPS location of the field and connects to weather data and background soil health data
– Runs software to monitor plant growth with heat units
– Runs software to measure air and soil temperature
– 56+ Animations on insect pests, diseases and diagnostics
– 146+ images related to diagnostics
– Printable pdf data sheets of information and recommendations related to the final diagnosis
– Compiles all diagnostics and issues voice advisories to communities within a zip-code area
· The App also will provide a complete diagnosis for:
– Soil health and plant health
– Soil nutrient deficiencies
– Insect pests and beneficial insects
– Diseases and nematodes
– Agrochemical toxicities
– Extreme weather changes
Based on diagnosis, the App also provides eco-friendly recommendations as animation movies and data sheets.
After the presentation, the following comments were made:
– Mr. Kai Hughes noted that the information provided on the app should come in simple language that can be easily understood by illiterate farmers.
– Dr. Marcelo Paytas asked if the App is going to consider different agronomy practices, as well as pest and diseases for any of the Latin American countries. Dr. Keshav Kranthi commented that the basic structure of the app is tailored for India. However, it can also be useful to many other countries in Latin America and Africa and the app design will allow it to be easily transfer from one region to another.
– Allan Williams pointed out the importance of expanding the project into other regions. He also mentioned the importance of identifying the availability of technical expertise in Africa and Latin America. Timing and funding for implementing the tool in those regions should also be considered. The chair also mentioned the need to design a plan for testing and implementing the app in India.
– Mr. Hughes mentioned that the App should be showcased at the World Cotton Day event scheduled on October 7th in Geneva. The World Cotton Day which will be launched in collaboration with key partners from the United Nations and the WTO. The event will involve governments, international and national organisations, retailers and brands, spinners and farmers. The ICAC initiative seeks to raise the profile of cotton and to raise awareness of the benefits of the cotton fibre.
– The App could be used for the world cafe session at the plenary meeting to receive feedback from all the countries involve at the meeting. Designing the questions and planning out the logistics of the meeting should be further discussed. It was highlighted that such a session would require a working version of the App in suitable language(s) and that regular updating of progress in preparation for the world café will therefore be important. A ‘Plan B’ for a different world café topic will need to be prepared by the Organising Committee in case the App is not ready in time.
The CHAIR thanked Dr’s Kranthi and Hake for the excellent work on developing the App to date, and all members for their participation and declared the meeting closed. The meeting was adjourned at 5:00 p.m.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL