17 April 2020
To the Cotton Community,
As the world struggles to cope with the spread of Covid-19 a number of lessons are emerging out of the crisis. This silent killer is not only destroying people, livelihoods and whole economies but it is also changing for good the way we think and the way we do things. As a piece of graffiti on a wall in Hong Kong aptly put it, ‘There will not be a return to normal as normal was the problem in the first place’.
The enormous impact of Covid-19 can already be seen in our cotton and textile value chain. Whether you are a farmer in India who is finding it difficult to get inputs in time or you are a garment manufacturer in Bangladesh who has just had your orders cancelled by a brand because no one is buying clothes, the results are the same: Jobs and businesses are disappearing and with over 250 million workers employed in our industry — most of them poor — this is devastating and will in many cases lead to destitution, or worse.
It is also equally difficult to imagine the plight of the 28 million small-holder cotton farmers — 24 million in Asia and 4 million in Africa — whose livelihood primarily depends on cotton.
How will this affect our industry in the future? We don’t know the full extent of that yet but the ICAC Secretariat is pulling together all of the different strands of information so we can give you some early indications as to what cotton’s ‘new world order’ will look like. However, as UN Secretary General Antonio Guterres said, ‘Covid-19 is showing dramatically: Either we join [together] or we can be defeated’.
Never has there been a greater need for governments, farmers, and cotton and textile professionals to have an ICAC, which can work with all parts of the supply chain and bring stakeholders together to restore prosperity and employment to the industry. We must now start thinking of what a post-Covid-19 world is going to look like and how cotton can meet its challenges while taking advantage of whatever opportunities it may bring. That is why we are reaching out to ask you what is happening in your particular country so we can better understand the developing situation and how badly the cotton and textile supply chain and value chain are being affected. We urge you to respond to our requests for information periodically so we can monitor how events are changing and provide you with the most current information and recommendations possible.
We are doing everything we can to gather the information we need — including the creation of a brief update survey that we’re promoting to visitors on www.icac.org — and distributing it for the benefit of the cotton industry.
You may have seen the launch of our ‘Cotton Connects’ series of video interviews in which global cotton and textile leaders tell us what is happening on the ground in their particular country or industry sector. In addition, we are planning to bring together all the key organisations in the cotton and textile supply chain from governments and key UN and international organisations, as well as private-sector businesses, to develop strategies to revitalise cotton and protect the livelihood of millions of people.
Finally, in light of the emergency caused by Covid-19, we are extending our ICAC Programme for Increasing Yields to as many ICAC Members in Africa and Asia as possible. That guidance will enable Members to put in place the steps required to double yields within 3 to 5 years. We are also actively approaching potential sponsors to fund other projects, which we believe are crucial not only to increase production of sustainable cotton but also to increase employment.
Achieving these goals requires your support for the ICAC and its activities. It would be an easy decision for governments to ‘hunker down’ and wait to see what happens. But it is precisely that mentality which has left so many countries bruised, unprepared and suffering the consequences today.
Our thoughts and prayers are with all the people who rely on cotton to earn a living. We at the ICAC shall ensure that we support our natural fibre and develop solutions and opportunities that will leave the cotton and textile sector stronger than ever once the crisis is over.

Kai Hughes
ICAC Executive Director
Dr Mansurbek Muminov is a senior scientist at the Scientific Research Institute of Fiber Crops in Uzbekistan. His efforts have focused on basic cotton ginning and spinning, and he has authored more than 10 comprehensive research papers in those areas.
Dr. Keshav R. Kranthi, Ph.D is the Chief Scientist at the International Cotton Advisory Committee (ICAC), Washington, DC. Before joining the ICAC, he served as the Director of the Central Institute for Cotton Research (CICR) in Nagpur, India, from 2008 to 2017. Dr. Kranthi has thirty-five years of experience as a cotton scientist. He received a gold medal in his Ph.D. in 1991 and has been honored with more than a dozen awards, including the Best CPP Program Award for Research Leadership by the Renewable Natural Resources Research International, UK; the ICAC Researcher of the Year Award in 2009; the Vasantrao Naik Smruti Pratisthan Award in 2004; the ICAR National Award for Leader of Best Team Research in 2006; Fellow of the National Academy of Agricultural Sciences in 2009; the ISCI Recognition Award in 2010; Krishi Gaurav Award in 2010; Bhumi Nirman Award in 2011; ISCI Fellow in 2017; the Plant Protection Recognition Award in 2016 by the National Academy of Agricultural Sciences; Suresh Kotak Global Cotton Award in 2023 and the CRDA life time achievement Award in 2024. Dr. Kranthi has four patents granted in South Africa, Mexico, China, and Uzbekistan, and six patent applications in India. He has published more than 100 peer-reviewed research papers, 20 books/handbooks/manuals, 17 book chapters, and more than 50 popular articles. Dr. Kranthi has presented invited talks and conducted training sessions in more than 40 countries. His research citations are in excess of 6,500. As the chief principal investigator, he coordinated and led more than 35 externally funded international collaboration research projects.
Dr. Charudatta Mayee, Ph.D is a distinguished Indian agricultural scientist and administrator with over five decades of contributions to Indian agriculture. Dr. Mayee currently serves as Adjunct Professor at IARI, New Delhi, and several ICAR institutions and universities. Dr Mayee served as Vice Chancellor of MAU Parbhani, Director of the Central Institute for Cotton Research (ICAR-CICR), Nagpur, and Agriculture Commissioner for the Government of India. Dr Mayee served as Vice President of the National Academy of Agricultural Sciences (NAAS) India. Dr. C.D. Mayee has received numerous accolades spanning five decades, recognizing his transformative contributions to agricultural science. He is an Alexander von Humboldt Fellow and has received lifetime achievement awards from multiple institutions. His early career was marked by the Prof. M.J. Narasimhan Academic Award (1974) and V.P. Gokhale Award (1998), followed by national honors like the Vasantrao Naik Krishi Award (2002), ICAR Outstanding Team Research Award (2003), and Dr. B. Vishwanath Award (2005). He received Lifetime Achievement Awards from the Indian Society for Cotton Improvement (2008), National Academy of Agricultural Sciences (2011), and Indian Phytopathological Society (2017), among others. Four universities conferred Honorary Doctorates (D.Sc.) for his pioneering work (2009–2023). Recent distinctions include the Best Cotton Scientist Award (2022, Cotton Association of India), Krishi Maharshi for Cotton R&D (2024) and the winner of the ICAC Researcher of the Year Award 2025.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL