Title: Development of an interactive Mobile Application in 24 languages for least literate farmers. 2020-2022. Project: Sustainability and Value Added in Agricultural Supply Chains.
Project administrative staff: Mr. Kai Hughes, Ms. Lorena Ruiz & Ms. Caroline Taco
Project technical coordinator: Keshav Kranthi, Chief Scientist, ICAC
Project consultant: Dr. Sandhya Kranthi
Project funding: German Agency for International Cooperation or (GIZ). GIZ project Agreement number: 8127078; Eur. 450,906. Cotton Inc., USA supported the project with US$30,000.
Beneficiaries: African cotton sector that speaks in 14 different languages in Africa.
The development of a voice-based app for least-literate farmers reached a successful conclusion. The ICAC Cotton Expert app comprises 10 distinct modules, each of which is dedicated to the various aspects of cotton production.

This innovative application serves as an audio-visual platform, focusing on sustainable best practices. Most of these modules are enriched with Artificial Intelligence and machine learning functionalities. These AI-driven modules facilitate responses to verbal inquiries, aid in insect and disease diagnosis, and offer guidance on pesticide container image recognition for farmers.
Impressively, the image diagnosis component encompasses a database of over 50,000 images related to cotton-related issues. Furthermore, the app supports interaction in 26 different languages and is freely available for download on both IOS and Android platforms exclusively for ICAC members.
Please Note: While all three ICAC Innovations — the ICAC Cotton Expert app, the Virtual Reality Training Program, and the Four Step to Sustainable High Yields training methodology — were developed through their own specific projects, they are also used extensively in other ICAC projects.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL