The Cotton Expert Soil & Plant Health app
The ICAC’s Soil & Plant Health app is designed to bring information to the people who need it most — wherever they are, in whatever language they speak. Its primary objective is to help smallholder and illiterate cotton farmers address the immediate problems in their fields and provide training that is based on global expertise but then is customized for local conditions.
When the smartphone-based app is launched, the app uses the phone’s Global Positioning System (GPS) to determine where in the world it is, which tells it:
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What language to use (the user also can change it after the app is launched)
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What the local soil characteristics are
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What pests and beneficial insects are found in that area
If, for whatever reason, the user is not in the field when the app is launched, it allows the user to determine the appropriate location by entering a zip code.
In addition, when it is first launched, the app downloads the prior 60 days of weather conditions (such as temperatures and precipitation) and, based on those numbers, can show the farmer a photo of what his cotton crop should look like in its development on that very day. It can even tell the grower how many bolls should be on the plant!
There are currently two modules for the app: Integrated Pest Management (IPM) and Increasing Yields. The app has integrated artificial intelligence (AI) that allows the farmer to take a photo of an insect, or potentially diseased plant, and the AI will search its database of xx,000 images until it finds the match. At that point, the app can tell the farmer whether the insect is a pest or a beneficial organism that should be left alone. If a plant is diseased, the app will tell the farmer what the disease is and exactly how to address it.
ICAC member governments have access to the Soil & Plant Health app free of charge; non-members have to pay to access it for training.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL