FOR IMMEDIATE RELEASE
22 September 2022
With today’s public release of its new Data Portal, the ICAC has seized a leadership position in the exciting new field of ‘data storytelling’: the ability to effectively communicate insights from a dataset using narratives and visualisation. In the words of ICAC Data Scientist and architect of the Data Portal, Matthew Looney, it’s about telling a compelling story using numbers — a way to convert simple text into context, so to speak.
Although that sounds like the goal is to make visually appealing charts, tables and graphs, that’s only a part of its effectiveness, according to Mr Looney. ‘It’s not about the numbers themselves; it’s about using data to create a narrative that humans can relate to in a more useful and meaningful way’, he says. ‘Traditional data dashboards can be effective at showing when something changes, but they aren’t very good at explaining why something happened, or what that change might mean in the real world’.
The implementation of the Data Portal has been one of the biggest developments at the ICAC in recent years and is designed to accomplish two things:
- Putting basic, yet still very robust, data storytelling capabilities into the hands of the global cotton and textile community. All users who visit the Data Portal will be able to X, Y and Z, which is a substantial upgrade over the basic information that comes from querying a traditional database.
- Adding significant new value to ICAC Member governments. Some of the most powerful functionality found in the Data Portal is reserved for use by ICAC Members only. It’s one of several steps the organisation has taken over the last five years to provide even greater value for Members; others include the development of the Four Simple Steps to Sustainable High Yields programme, Virtual Reality Cotton Training and a voice-based app designed for illiterate small holder farmers.
As an example of the Data Portal’s capabilities, let’s assume a user wants to view regional statistics about the C4+2 cotton-producing countries in Africa (Benin, Burkina Faso, Chad, Mali, Cote D’Ivoire, Senegal). A quick glance at the image below reveals that this region is doing well in the 2022/23 season, as all major variables are green, thus indicating an increase from the previous season. In fact, if these numbers hold, the C4+2 countries are on pace for the largest production in their history.

However, when we look at the graph view of the data at the bottom of the image, we notice an anomaly in the 2020/21 season. Using the dashboard, we can perform a small amount of investigative work and drill down into each of the C4+2 countries to have a closer look. We would find that Mail had a particular tragic 2020/21 crop year, and that is the reason for the depressed numbers in the C4+2 during that time period.

This simple example illustrates the ability to view data at the regional level. Users can drill down into the data at the country level and instantly have a plot available to quickly understand the trends in the data. Users also can download the data in excel (csv) format so that you can further manipulate the data depending on your specific use case.
‘The dashboard that is being showcased today is the foundation upon which the ICAC will build’, said ICAC Data Scientist Matthew Looney, creator of the Data Portal. ‘In time, we will migrate our publications into interactive and dynamic reports, giving you the ability to dig deeper into the data to help understand the analysis. This is a massive change from the way we have been operating the statistics program. With formal databases, interactive dashboards and dynamic reports, we are excited to provide the same excellent analysis using the latest in modern and cutting-edge data science technology’.
‘Not only has this Data Portal ensured that the ICAC is now at the cutting edge of data provision but it also has an added advantage of allowing ICAC Members to interact directly with the data we hold’ said ICAC Executive Director Kai Hughes. ‘It really is a fantastic achievement and developed in-house by our Data Scientist in just a few months’.
To try out the new ICAC Data Portal, please click here.
Dr Mansurbek Muminov is a senior scientist at the Scientific Research Institute of Fiber Crops in Uzbekistan. His efforts have focused on basic cotton ginning and spinning, and he has authored more than 10 comprehensive research papers in those areas.
Dr. Keshav R. Kranthi, Ph.D is the Chief Scientist at the International Cotton Advisory Committee (ICAC), Washington, DC. Before joining the ICAC, he served as the Director of the Central Institute for Cotton Research (CICR) in Nagpur, India, from 2008 to 2017. Dr. Kranthi has thirty-five years of experience as a cotton scientist. He received a gold medal in his Ph.D. in 1991 and has been honored with more than a dozen awards, including the Best CPP Program Award for Research Leadership by the Renewable Natural Resources Research International, UK; the ICAC Researcher of the Year Award in 2009; the Vasantrao Naik Smruti Pratisthan Award in 2004; the ICAR National Award for Leader of Best Team Research in 2006; Fellow of the National Academy of Agricultural Sciences in 2009; the ISCI Recognition Award in 2010; Krishi Gaurav Award in 2010; Bhumi Nirman Award in 2011; ISCI Fellow in 2017; the Plant Protection Recognition Award in 2016 by the National Academy of Agricultural Sciences; Suresh Kotak Global Cotton Award in 2023 and the CRDA life time achievement Award in 2024. Dr. Kranthi has four patents granted in South Africa, Mexico, China, and Uzbekistan, and six patent applications in India. He has published more than 100 peer-reviewed research papers, 20 books/handbooks/manuals, 17 book chapters, and more than 50 popular articles. Dr. Kranthi has presented invited talks and conducted training sessions in more than 40 countries. His research citations are in excess of 6,500. As the chief principal investigator, he coordinated and led more than 35 externally funded international collaboration research projects.
Dr. Charudatta Mayee, Ph.D is a distinguished Indian agricultural scientist and administrator with over five decades of contributions to Indian agriculture. Dr. Mayee currently serves as Adjunct Professor at IARI, New Delhi, and several ICAR institutions and universities. Dr Mayee served as Vice Chancellor of MAU Parbhani, Director of the Central Institute for Cotton Research (ICAR-CICR), Nagpur, and Agriculture Commissioner for the Government of India. Dr Mayee served as Vice President of the National Academy of Agricultural Sciences (NAAS) India. Dr. C.D. Mayee has received numerous accolades spanning five decades, recognizing his transformative contributions to agricultural science. He is an Alexander von Humboldt Fellow and has received lifetime achievement awards from multiple institutions. His early career was marked by the Prof. M.J. Narasimhan Academic Award (1974) and V.P. Gokhale Award (1998), followed by national honors like the Vasantrao Naik Krishi Award (2002), ICAR Outstanding Team Research Award (2003), and Dr. B. Vishwanath Award (2005). He received Lifetime Achievement Awards from the Indian Society for Cotton Improvement (2008), National Academy of Agricultural Sciences (2011), and Indian Phytopathological Society (2017), among others. Four universities conferred Honorary Doctorates (D.Sc.) for his pioneering work (2009–2023). Recent distinctions include the Best Cotton Scientist Award (2022, Cotton Association of India), Krishi Maharshi for Cotton R&D (2024) and the winner of the ICAC Researcher of the Year Award 2025.
Dr. Khalid Mahmood is the Co-Founder of SAWiE, where he has been instrumental in developing digital farm advisory and farm data platforms supporting over 10,000 farmers in Pakistan, improving traceability and transparency across agricultural supply chains. He is leading the development of first-mile traceability systems and the TRUE Cotton platform, connecting farmers with sustainable global textile supply chains.
Dr Olivier Zieschank studied Management at the university of Lausanne, where he graduated in 2005. Until 2010, he worked in a Swiss-based start-up that specialized in negotiating cell tower lease agreements, where he became associate director. In 2010, he returned to university and studied applied economics in Neuchatel, Switzerland. He wrote his PhD in Economics at the University of Freiberg, Germany, where he developed a theory of organization. Mr Zieschank was appointed Economist at the ITMF in August 2017 and became director in January 2021.
Ashwin Chandran holds a Bachelors Degree in Textile Technology from UMIST, UK and a Masters degree in Business Administration from the University of Illinois, USA.
Mr. Shreyans Gupta is an officer of the Indian Revenue Service (IRS), currently serving as First Secretary at the Embassy of India in Washington D.C. In his current role, he oversees critical portfolios within the Income-tax Overseas Unit (ITOU) and the Commerce Wing, facilitating bilateral and multilateral cooperation.
Eric Trachtenberg is the Executive Director of the International Cotton Advisory Committee (ICAC).
Pia Terasa joined the textile machinery manufacturer Saurer over 25 years ago. She is responsible for marketing and communications at the group level. Coming originally from a non-textile background, market intelligence and business development have played major roles throughout her career. Her current main “hobby” is closely monitoring development of the textile recycling industry and circular economy.
Dr. Md. Fakhre Alam Ibne Tabib is the former Executive Director of the Cotton Development Board of Bangladesh, with over 32 years of experience in cotton production, research, and development. He has demonstrated strong leadership and communication skills in engaging with national and international stakeholders in the cotton sector.
Dr. Elsie Sia Kanza is the current Ambassador Extraordinary and Plenipotentiary of the United Republic of Tanzania to the United States of America and Mexico. Prior to that role, Ambassador Kanza served as Special Advisor to the President of the World Economic Forum, and, before that, Head of Africa and Member of Executive Committee for 10 years championing growth and development in Africa leveraging public private collaboration. In 2015, She was awarded a Doctorate in Business Administration (honoris causa) by the University of Strathclyde for the transformative impact achieved in Africa.
Alison Ward has over 30 years of international experience in sustainability and corporate affairs. Alison is the CEO of CottonConnect, where she leads a team of over 100 employees, impacting the lives of over 800,000 cotton farmers in India, China, Pakistan, Turkey, Egypt and Bangladesh. Under Alison’s leadership the organization: drives supply chain transparency connecting sustainable fibres from farm to store; focuses on the rights and skills of women in supply chains through pioneering gender programmes; and continues to develop innovations at a farm level. She leads cotton strategies and programmes for global brands and retailers.


Name: Mary Concilia Anchang
Besim Özek
SIDDHARTHA RAJAGOPAL, Executive Director – TEXPROCIL